
23 years after I last sat down to watch ‘Ali G: Indahouse’ and with news of a new ‘Ali G’ movie just on the horizon, I decided to do what must never be done with forgotten 2000’s comedies. Revisit it. Theres a kind of unwritten rule that the comedies that arnt ‘on display’ as shining examples of the genre 1997-2007 carry with them the VERY big risk of not only having aged like milk, but bringing with them a hearty dose of homophobia, racism, misogyny, ablism or just flat out slurs. So needless to say, as I hit play on this one. I was really hoping that this one had managed to at least grow old with grace…
The plot follows the titular ‘Ali G’ a literal walking stereotype of the white slightly dumb british guy who gaslights himself into believing that he’s heavily involved in black and Rastafarian culture. The whole schtick with ‘Ali’ is that people can clearly see he’s an idiot. and in his on screen appearances before this movie, that would be used to Sacha Baron Cohens advantage, as once a celebrity or interviewee had gotten a little *too* comfortable with the idea that Ali was a pushover interviewer. He’d suddenly flip the script, using Ali’s stupidity to completely trample over bad peoples bad arguments, embarrassing them in the process. Essentially; the character is the precursor to ‘Borat’. Only; whereas people end up falling for Borat because he plays a sincere ‘foreign’ character who lulls people into a false sense of safety before dropping the floor from under them. Ali uses stupidity as his weapon of choice.
In this feature film outing we’re introduced to Ali and his rather small world of ‘Staines’ a small town in England thats pretty poverty stricken. Ali doesnt have a lot in life, a small crew he rides with, an ongoing feud with the ‘east side’. A gig running a ‘Road mans’ interpretation of ‘the scouts’ and his long suffering, but much loved girlfriend ‘Julie’. When news hits that Staines local community center has been targeted for closure and redevelopment. Ali is distraught and begins a local campaign to save the community center.
This gets the attention of the local media, and by extension,a local MP, David Carlton (played by Charles Dance) who sees an opportunity. Carlton is deputy prime minister. But he has his eyes on the big job, and when he spies Ali, he sees a chance to grab the position by rigging an upcoming by election to get Ali on the ballot. The idea being that Ali will lose devastatingly, leading to the PM having to resign in disgrace for putting such an incompetent and offensive candidate on the ballot. At first Ali’s hesitant. But eventually agrees on the condition the center is saved.
This backfires spectacularly for Carlton though, when Ali’s genuine character and stupidity ends up accidentally incriminating most of the other candidates into dodgey dealings, leading to a neck and neck race, of which Ali squeaks the win and becomes the MP for Staines. His mantra of ‘Keep It Real’ reverberates across westminster, and before too long he’s managed to fail upwards into a cabinet position. Leading Carlton to pull out all the stops to get both Ali and the Prime Minister removed from office by any means necessary and sending Ali and his crew on a political odyssy to save Staines, and his relationship with Julie.
I kind of compartmentalise this film into the same niche of comedy that houses movies like ‘Freddy Got Fingered’, ‘Beavis and Butthead do America’ and to a lesser extent ‘Pee Wees Big Adventure’. In the sense that its a journey movie featuring characters who are too dumb to realise they’re on a journey of self discovery.
Ali G: Indahouse for me still just about holds up, but does have moments that have aged better than others. On the one hand the broad plot is very rudimentary. It isnt trying to do anything to ‘out there’. But in the same breath, the film will almost tie itself in knots at times to try and setup and land a gag that…in 2002 probably would have brought the house down, but in 2026 is just kind of middle of the road.
I will say this for the film, its hit rate with gags is pretty solid. Theres rarely a dry spell across the runtime, and while the quality ranges from actually quite funny to probably problematic. Its all done with a kind of knowing awareness to it. Ali at several points in the film makes a point of calling out Homophobia, mysoginy or racism. But in the next breath will say something politically incorrect while sincerely believing thats the ‘progressive’ way to handle a situation. Which, in the 2000s was a funny way to tackle those topics. However; in more recent years its become apparent that people dont know the difference between genuine racism/homophobia/misogyny. And a progressive writer ‘aping’ those tropes in a self aware way.
That forms half of the problem with this film, is that to people who are aware of Cohen and his values, this is a self aware parody. To people who arnt aware, it becomes a validation of horrid views. Which is where the more problematic elements come into it. Add to this that the film is just absolutely relentless in hammering the same joke again, and again, and again. it flits wildly between being aggressively targeting in its comedy style, and border monotone. I enjoyed its style, but I absolutely understand why it took my 23 years to rewatch it. Once you’ve seen it, you can save yourself 90 minutes by watching the handful of comedy clips from this uploaded to youtube. Because the 80 minutes you dont see is the 10 minutes you do.
The direction and cine are pretty on brand for a low/mid budget comedy of this time. I dont really have any negative feedback on that front, the edits pretty tight, theres some really nice visual gags (and some pretty terrible gross out) that get handled about as well as they could do. Theres some slightly ropey CG used here and there. But on the whole, it does the job of telling the story and clearly and concisely as possible.
As for the performances? Baron Cohen as ‘Ali G’ is a fun enough time now. But back in the 2000s, in the UK at least, the character was suffocating to live with. culturally he was everywhere. So its quite understandable to people of a certain age why this film would only stand to raise even more ire. But I think a good long break for the character has been beneficial. Seeing the film separated from the oversaturation feels a lot more pleasant. Again; I cant say i’m chomping at the bit to rewatch this again immediately, but Ali G as a character is funny when used well…It was missuse of the character that ultiamtely overdid it.
Flanking Ali we have a VERY fresh faced Martin Freeman as his right hand man Ricky C. Who…if you’ve only seen him in ‘The Hobbit’ or ‘Sherlock’ or his more serious roles has to be SEEN here to be believed. a VERY hyper performance, bordering on grating at times. I thought he really nailed the brief of being a foil for Alis more mellow anarchy.
Charles Dance and Michael Gambon do a surprisingly straight turn as the PM and deputy. I think they’re really solid here, and dont give into Alis eccentric performance one bit, really cementing a good contrast into this production. Hell; even the supporting cast seem to really be getting into it. And while I think it would be easy to label this ‘Low Brow’ its undeniable that the cast capture the spirit of a very different era, very effectively.
Match that up with a HELL of a score micing hip-hop, electronica, R&B, reggae and mash ups to create a jukebox of 80’s and 90s sound. and other than some mixing issues where the dialogue track sinks a little too deep into the mix, I think this film has managed to stay standing!
‘Ali G: Indahouse’ is very much a film you have to be in the right headspace for. Im not going to sit here and declare it a classic. But a solid cult comedy, and a deeper cut for folks outside of the UK? absolutely. The hit rates relatively solid, the performances are positively daft, the soundtracks rock solid and the cine and direction rarely miss a beat. If you can tolerate a few less than PC gags and a relentless dedication to flogging a dead horse. Then I think ‘Indahouse’ is definitely worth your attention. Dont sleep on it.
source https://letterboxd.com/tytdreviews/film/ali-g-indahouse/








