This episode was uploaded “Christmas week” meaning it landed literally days before Christmas day itself. Its quite normal at this time that youtube enters a period of low traffic. Logically you’d think the opposite would be the case as everyone is cooked up at home for the holidays (Which havent even begun at this point) you’d think everyone would be clambouring for distraction on sites like youtube. But you’d be wrong.
Rather surprisingly (And it was a bit of a shock to me) the week christmas happens on and the subsiquent 2 weeks after it are some of youtubes quietest times of the year. I have to assume this is because people are out at parties, enjoying time with the family or just plain too busy to watch stuff. But it kind of caught me off guard and was a bit of a learning experience.
“Christmas evil” would mark the end of my 2nd season. And I really wanted to send the year off with a bang. I’d ummed and ahhd about what movie would be the best one to act as a send off to 2017 and to round my 2nd season off, and I settled with “Christmas Evil” because quite by chance I stumbled on it at random and it actually seriously impressed me at how deep and unusual it was for what is effectively a christmas themed slasher film at it’s heart.
Having thoroughly enjoyed the film writing the script for it was an absolute joy. and at the time I thought it was one of my best pieces (As I work to a schedule i’d planned and edited this episode in late october/early november time ready for it to go live on the 22nd of December) I scheduled an upload for it as I was going to be away from my house from the 22nd to the 24th and went out to spend the run up to christmas with my partners inlaws.
And then…Nothing. And I mean absolutely nothing. The video went live on the 22nd of December and it wasnt until the 26th that it gained it’s first “view” and that was me just checking the video to make sure there wasnt some glaring issue that was preventing it being played…It currently stands as my least watched video review on my channel as of May 2018 it has a grand total of 9 view (3 of which were me as a result of adding end screens and info cards and again a few months later to add translations)
I genuinely dont know why this video just failed immaculately out of the gate but there could be any number of reasons why it failed to pick up. I’ve read in some places that if your video doesnt make 20% of the number of subscribers you have in views within the first 24 hours that it can be dumped by youtubes SEO Algorithm. I’ve also read that youtubes SEO is less favourable to content with trigger words in the titles and descriptions (Words like “Evil” are trigger words) equally it could have been just left too late. uploading a christmas video on the 22nd of December is leaving things a bit to the last minute and it could legitimately be the case that people were just fed up of anything christmassy by that pont.
In either case i’ve thrown everything I can at this video and nothings seemed to have done the trick. I’ve changed the tags, I’ve edited the description, I’ve shared it and shared it and shared it, I’ve tweaked the titles (And tried them in all caps and without caps) I’ve changed the thumbnail…literally short of re-uploading it I’ve done everything I possibly can with it and nothing has changed its status.
It’s “Delisted” it didnt meet its expected targets and because it’s been shown to be an underperformer youtube have effectively taken it out of there search engine. go and try to find it in a youtube search. you wont be able to. it’s only with overly specific search terms like “Christmas evil TYTD Reviews” or “Christmas evil Red triangle reviews tytd” that anything will pop up…even “Christmas evil TYTD” brings nothing up.
Im not angry about this mind; im just a bit sad about it more than anything (as I imagine many people would be if they put a week of evenings into assembling an edit only for automation to decide its not relevent within 24 hours) Im more upset that the film itself is as underrated and relatively unknown as it is rather than the fact people cant hear me tell them why they should go and see it.
At some point in the future I’ll probably cut my losses and re-upload this one wholesale just to see if it helps it get re-listed. but in the mean time here it is the last TYTD Reviews/Red Triangle episode of 2017…and things only seemed to pick up from here on in.